Client: BMF Media Group

My Role(s): Designer

This was a simple project consisting of an evite and a bar menu for a holiday party thrown at VINCE in New York with a performance by Rufus Wainwright.

We went through numerous evite concepts before we ended up with this stripped-down version. This was an example of a very simple design getting the job done.

The tree was part of VINCE’s package of holiday imagery. The headline font in the menu is Tangerine.

Link:

Client: BMF Media Group

My Role(s): Designer

When this event was first presented to me it was to be a launch party, and we wanted to celebrate the content and design of the site. I wanted to reflect the nature of the blog and use boxes, borders, simple typography and otherwise HTML-looking elements. I used the CSS from the blog to get a clue on colors and fonts. The confetti and streamers and jumping image of Perez all reflected the “launch” concept. We were lucky seeing that when the idea shifted to a holiday bash the design still translated well into a holiday theme, so we didn’t need to change anything.

I also created a bar menu, logo decals, pullup banners, media and guest check-in signs, and bar signage.

Link:

Client: BMF Media Group

My Role(s): Designer

For this event I started with several different brainstorms on the themes of winter, escaping and chicago. The stylized snowflakes were one of the elements we kept from the brainstorms. In addition to using them in the graphic design, the client also chose to use them in the space design, making cutouts of them and hanging them from the ceiling.

Also designed a bar menu, evites and a printed invitation, a stage banner, and a bar decal. I also created the logo, though I was closely mimicking the design of their other event logos.

Kudos to BMF for putting all of it together.

I also created some video elements, reminiscent of the banner on vitaminwater’s social club website, to be projected onto a wall. There ended up being no walls without windows in the room, so they weren’t used. I included some short low-resolution clips of them here just to get an idea.

Link:

Client: BMF Media Group

My Role(s): Designer

For this event, the client gave me a design with a green paintbrush effect and the Music Lounge logo; which I tweaked, changing the brushstroked to red, duplicated and moved them around and added the other type and logo elements. In addition to what is shown here, I also threw together bar menus, varying pull-up banners, a stage banner and a bar decal. They also had a nighttime event, sponsored by Rock the Vote, that needed an evite, so I used the original green coloration with the oldest symbol of the night, the moon.

For the Behringer Podcast Station sign, I just wanted to create something that had substance in the large amount of vertical space and used the colors of the Behringer logo. Simple enough.

I really liked the original concept for the step-and-repeat. It has the red only on one side, creating movement across the wall it sits on and the logos create a unique woven pattern, almost like a watch band. We ended up going with larger logos in the standard five-logo pattern on top of a relatively symmetric red and black background.

Link:

Client: BMF Media Group

My Role(s): Designer

VINCE, a fashion company with a store in New York, threw an event for Fashion’s Night Out this year. I created an evite/rsvp based on one of their campaign images. I also created a music download card and a couple different window decals for their store front.

Link:

Client: BMF Media Group

My Role(s): Designer

I based this design heavily on Clearasil’s Science of Looking Awesome campaign imagery, replicating its grayish blue/white gradient, the little “science lines” and the white concave footer.

I have often found amusement in the use of pseudo-scientific elements in pharmaceutical/cosmetic advertising and now I got to play my part. In that spirit, I was asked to design a mock periodic table showcasing the different “elements” that one could use to look awesome. Initially, I tried to group the “elements” into common themes, trying to replicate the order of the actual periodic table, but the client decided they wanted it to appear random, so I jumbled them up. Overall, I enjoyed making that piece.

One of the event’s themes was relaxation/meditation and they wanted to make sure guests could remain undisturbed while getting some beauty sleep, so I was asked to design special “do not disturb” door tags. Visitors also were able to choose a free Sounds of Beauty Sleep CD and I threw together a little card for people to choose which compilation they desired.

I also made signs for CDs, media check-in and the relaxation zone, plus I resized campaign images and threw the Clearasil logo into decals of varying sizes.

Link:

Client: BMF Media Group

My Role(s): Designer

The “One Night” event series has been going on for a while now and I inherited an aesthetic concept, namely the skyline with the Perez Presents head peeking over it.

For my part, I chose to create a rich night sky using a blue gradient and two Creative Commons photos from Flickr, one of the aurora borealis and the other of a starfield. I also wanted to change the hair color back to pink (the file I received had green hair). For the “One Night in Toronto” typography, I chose Benton Condensed for a clean, modern look. I found a simply illustrated silhouette of the Toronto skyline at http://www.sxc.hu/photo/1115557 and a great vector of a flapping  Canadian flag at http://www.vectortemplates.com/vector-countries-canada.php. I just turned the Canadian red into a nice PH pink.

In addition to the examples shown here, I also threw together evites, a web rsvp, bar menus and a sponsor poster.

Link:

Client: BMF Media Group

My Role(s): Designer

BMF approached me to create elements for Malibu’s First Day of Summer event they were throwing on the Solstice. They sent me the main elements (the “radiomaliboomboom” and “First Day of Summer” logos and the radio tower) and I was to place elements, to design body typography and to come up with a color scheme as well as perform basic image formatting tasks.

I designed the look of the web rsvp form, including the evite on the left side and a form on the right. I also created evites, two wall vinyls, a stage banner, an artist credential and an image for a DVD still and a bar menu.

Link:

Client: BMF Media Group

My Role(s): Designer

This was an experiment in expectations.

Winter Music Conference is in Miami. I wanted to try something different than other event collateral from Miami-based events, which often portray palm trees and variations of a wide-open, clear sky. In this design I still used the palm trees, but from an angle less often employed. I also used a fair amount of muted, dithered shading to imply a softly lit, overcast day. Warm overcast days on a tropical beach are my personal favorites. I also added “Oasis” to the brand name to design the event logo. I tried to avoid the treatment one might expect from the meaning of the word Oasis. The pool shape is my take on the inner section of the Raleigh pool, a beautifully-shaped bucket of water.

I worked on an evite, a web rsvp, two-sided food and drink menus, signs for the stage and credentials. As always with BMF, I was only responsible for the graphic design of the web RSVP, not the web design.

Link:

Client: BMF Media Group

My Role(s): Designer

For this event, I was supplied the event logo on which I added the sponsorship line. I kept the two colors from the logo and used them as the complete color-scheme. The background texture is an effected photograph of the exterior of the W Hotel in South Beach, the location of the event. The font is great and called League Gothic.

I worked on evites, a web rsvp, credentials, a drink menu, and a T-shirt.

I love the silvery cool feeling; hopefully appealing for la gente in Miami caliente.

Link:

Client: BMF Media Group

My Role(s): Designer

For International Friendship Month (that’s February), BMF Media Group was hired to create an event for Gain and their Better Together campaign. They asked me to design concept renderings before the event and several elements for the party itself.

The event was thrown in Los Angeles at Sweetharts, the shop of Melissa Joan Hart and her mother. The event was also celebrating the friendship of Melissa and Soleil Moon Frye.

The client’s initial brief contained descriptors like Alice in Wonderland, sweet, girly and floral. When examining Gain’s style guide, I noticed how Gain’s colors, fonts and creative elements were perfect puzzle pieces for that tone. If put together in an interesting way, they could incite the imagination. My favorite element was the evite, which makes me feel like there is a Gain-stained Wonderland right behind the invitation waiting for you to discover it. I also experimented with textures like lace, linen and paper.

I also worked on stickers, images, vinyl decals, a banner, and a flower tip sheet for their lecture on floral arranging. I also designed a cocktail menu.

Another highlight to me is the step and repeat. The shapes of the logos and how they react with each other and the negative space feels light. It has a sort of whimsy. Nobody ever notices step and repeats. I love making them anyway.

Link:

Client: BMF Media Group

My Role(s): Designer

I started this project a while ago, in the stage where BMF presented event concepts, also known as “renderings”, to their client. We did a series of seven renderings, basically makeovers to the athletic courts and exterior suites of the W hotel in Miami, draping thing with the Tide plus Febreze Sport logo and colors. Renderings are always exciting for me. There is more room to explore. It doesn’t have to look real. Actually, it is easier to sell the concept if the image is a little unreal and fantastic. Many times the events end up looking nothing like the renderings, but in this case they looked surprisingly similar to the end result.

Well, time went by and we got down to the actual business of designing the elements. Using the Tide style guide, we worked on event elements like invites, charity signage, credentials, a couple drink menus and locker room signs with messages from Tide and Febreze.

BMF had been working on tennis and football targets with another designer, but they weren’t happy with the results and they passed them over to me. The logo itself was basically already a target, so the challenge was to come up with ways to show how to score without drawing lines everywhere or obscure the logo with numbers. I decided to use color coding and sizing, leaving it up to the player to figure it out as a small mind game as well.

Needless to say, the event was a grand success. BMF and their client were happy and that makes me happy. If you find yourself curious, you can see images from the event at WireImage.

Link:

Client: BMF Media Group

My Role(s): Designer

This was a quick job I did for BMF. They were throwing a launch party for the Tabooxjump line of shoes. The design is a basic gold/champagne on black look. The font is reminiscent of the font we saw in Where the Wild Things Are promotion, though I didn’t mean it to be. The simple two-logo step-and-repeat was fun to make, figuring out the right amount of negative space.

Link:

Client: BMF Media Group

My Role(s): Designer

This was a simple project for BMF Media Group. All the art elements (jumping illustration, paint splatters, logotype, band logos) were already supplied by the client. My contribution was to compose the elements inside the dimensions needed. We also created a stage banner, laminates, pull-up banners and stickers.

Link:

Client: BMF Media Group

My Role(s): Designer

This job was a simple digital invitation, or evite as some call it. I had several versions, including one that was very bronze-and-leather-like. The one you see here was a version based on the Angels & Kings website.

Link:

Client: BMF Media Group

My Role(s): Designer

For a few months in 2009, BMF Media Group programmed numerous events with Carrera (Sunglasses) as a sponsor; including product launches, the Carrera Cafe at Moonshine and the Carrera Summer Escape (a rooftop VIP escape in Manhattan). Taking supplied artwork from the client, rearranging and refreshing it, I threw together several elements, notably a VIP card to the Carrera Summer Escape, a recap of the Carrera Cafe at Moonshine, evites to the product launches and an RSVP web page.

I only graphically designed the web RSVP page, I did not code it.

Link:

Client: The Battery Conservancy

My Role(s): Designer

Warrie Price, the President and Founder of the Battery Conservancy, has a special connection to the Lucca area of Italy, so she came up with a fund-raising trip to Lucca for the Battery Council, a group of the most generous supporters of the Battery Conservancy.

I designed a four-page invitation, bound with ribbon, a brochure to get people excited about the trip, an itinerary map for the trip itself and several programs.

The brochure design shown here was never used, though I find it more lively than the one they ended up using. The maps are based on either scans of maps brought here from Tuscany or online maps. For the itinerary map, I did color correction, composition of insets and extensive cleaning to remove landmarks from the itinerary maps before adding our own points of interest.

The title font and the use of semi-transparent boxes was a predefined style of the Battery Council.

Link:

Client: BMF Media Group

My Role(s): Designer

BMF Media Group was hired to program an event in celebration of the premiere of the show Spain…on the road Again. They provided me with the show logo and the sponsor logos and let me loose. I loved the color scheme for the logo, obviously very Spanish, so I kept it, or a relative of it.

In addition to invitations, menus and the usual event fare, I also designed description plates for a photo gallery they had set up displaying images from each of the regions they visited while in Spain.

The step and repeat was a particular favorite of mine, since it included the massive logo in the center, surrounded by the rest of the logos. I’ve said this before, but I believe the step and repeat should alter the physical space in a real way, and not just in an annoying way. I think this one accomplished that.

Link:

Client: BMF Media Group

My Role(s): Designer

BMF approached me to do an invitation and T-shirt design for a sweet 16 birthday party they were planning. The birthday girl had an interest in the artwork of Takeshi Murakami. Luckily, it so happened that there was a Murakami exhibit at the Brooklyn Museum.

So, a friend of mine who was visiting, Brad Reagan, and I took a field trip. After the trip to the museum, we discussed what elements we absorbed from the work, and what we wanted to try and use in our design. Brad drew out the design on paper. I then looked at the logo and drew it and colored it in Illustrator (no tracing either).

The invitation was printed on thick card stock at 5″ x 5″. There was also information printed on the back. The logo was printed on T-shirts for the attendees.

I know it’s no Murakami, but I like to think that we integrated at least something of his spirit into our own conception.

Link:

Client: Hi Fi Marketing Group

My Role(s): Designer

Hi Fi set up Stereo at Sundance as a location for both daytime and nighttime activities. Day was for a gifting suite/cafe and night was for a nightclub. Both had several sponsors. We chose to go for a line-drawing style in the landscape elements so they would be minimally intrusive on the other content.

Link:

Client: Stereo NYC

My Role(s): Designer

During my time working with Stereo, I made a large supply of invites, both for digital distribution (evites) or for print. Some were in a series and had similar looks, others were based on motifs of event series that were coming through, and some were just off the wall.

Designing evites for trend-driven events are difficult, especially if you aren’t the biggest fan of the design trends going around. I tried to avoid the explosions, symmetrical mirroring and ultra-urban grunge effects that I saw in so many of the other promotional materials. I usually tried to focus on one good image, usually with the colors toned down, clear supporting text, and some sort of asymmetrical element. It may not have been the most trendy design concept, but I do feel it stood out as distinct among the billions of other event evites.

These are some of my favorites. There is something quirky and interesting about all of them. Looking back, I do find it funny that so many of my favorite ones have Steve Aoki in them.

Link:

Client: Hi Fi Marketing Group

My Role(s): Designer

New Year’s Eve is always a busy time when designing for events. We ended up changing the yellow of the invite to blue due to a late-coming sponsor change. The blue is visible in the step and repeat. Also shown is an example of a page in a printed recap showing a press item generated from the event. The recap is utilizing a design I created for their General Capabilities Deck.

Link:

Client: Stereo NYC

My Role(s): Designer

This is an invitation for a birthday party at Stereo. I particularly like the fake 3D effect and the odd contour-line texture. I originally tried with a darker, wine-colored scheme, but I prefer the champagne coloring we ended up using.

I don’t know if Evan will ever stumble across this portfolio item, but if he does, I wish him many more happy birthdays.

Link:

Client: Hi Fi Marketing Group

My Role(s): Designer

Since the party was going to occupy separate rooms of the venue and feature distinct interior designs, the client and I wanted the invitation to show a classic duality. The invitation was printed on foam core with foil stamping. There was a long hallway leading to the room with the Absolute 100 launch, so we decided to fill the hallway with a sign with arrow, so they wouldn’t get lost. The sign also functioned as a step and repeat. In general, I designed many elements for this event including bar menus, posters, additional signage, wraps for pillars in the space that replicated bottle labels, and more.

Link:

Client: Stereo NYC

My Role(s): Designer

For the summer, Stereo turned a house in the Hamptons into a retreat for celebrities, performers, trend-setters and VIPs in general. They aptly labeled it The Stereo House. There were many events, from which here are two invites. I like the broken angles of text coming from the stem of the powder brush.

Link:

Client: Stereo NYC

My Role(s): Designer

Stereo traded in their cosmos for mint juleps for a little southern racing.

There’s something I particularly like about this invite. The colors, the broken lines, the textured woman? I don’t know exactly.

Link:

Client: Hi Fi Marketing Group

My Role(s): Designer

The invitation was designed as a four panel folding invitation. Each of the three left panels features another days events and performers. They were modular and could be printed as single days as well. The program guide was also made up of four panels, with the other reverse side having the program for a sister event series. The step and repeat has a liquidity that I really like.

Link: