Client: BMF Media Group

My Role(s): Designer

The celebration of Perez Hilton’s 33rd birthday, aka Perez’s Blue Ball, was different for me because I didn’t do the general event design. The evite was created by someone else (don’t know who, tell me if you know) and sent to me so that I could use it to create credentials and a motion graphic logo loop to be projected in the venue.

For the logo loop, I stripped down the supplied evite, reworked it a bit to be in a HD (720p) aspect ratio and slightly animated some layers (the disco lights, the disco balls hanging from the mirror and the eyes in the mirror). Then I added some different levels of camera shake, added the logos, and that was that.

I also put together the video of celebrity birthday wishes that was projected during the event. As far as original elements, I threw together the opening countdown based on the look I did for the step-and-repeat and I created my own take on static for the cuts between clips. The idea for the static was something between analog and digital. If you would like, you can go to perezhilton.com and watch the video yourself.

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Client: BMF Media Group

My Role(s): Designer

This design was a simplified version of a web promotion Express had already designed. I used the crowd image, logo and typography from that promotion and used it as the basis for the event collateral. We added BMF’s Music Lounge branding, the logo and paint wipes.

I made the usual digital promo elements (save-the-date, evites, rsvps, rsvp confirmation pages), credentials, wraps for the dj booth, several informational and contest posters, menus, a skin for a photobooth, a stage banner, web rsvps, window clings, a step-and-repeat and Express campaign blowups of various dimensions.

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Client: BMF Media Group

My Role(s): Designer

This event was in the same venue as the Fast Company Grill, so BMF had to transform the venue quickly and completely. Most of the dimensions were familiar, but the design was completely different. Alternative Apparel had lots of fun branding collateral to work with. Strings and paper textures (graph, craft, art) all over the place, with unusual font choices. So, it was a lot of fun to play around with what hey supplied. I think the end-product was something within their branding, but a bit unexpected.

For this event, I made digital collateral (save-the-date, evites, rsvp, rsvp confirmation page), large print signage (backdrops, logo, step-and-repeats, contest signs, interior and exterior banners) and small-to-mid-sized print elements (credentials, table tents, menus, etc). We also blew up their campaign imagery to put up around the space.

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