Client: BMF Media Group

My Role(s): Designer

This design was a simplified version of a web promotion Express had already designed. I used the crowd image, logo and typography from that promotion and used it as the basis for the event collateral. We added BMF’s Music Lounge branding, the logo and paint wipes.

I made the usual digital promo elements (save-the-date, evites, rsvps, rsvp confirmation pages), credentials, wraps for the dj booth, several informational and contest posters, menus, a skin for a photobooth, a stage banner, web rsvps, window clings, a step-and-repeat and Express campaign blowups of various dimensions.

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Client: BMF Media Group

My Role(s): Designer

This event was in the same venue as the Fast Company Grill, so BMF had to transform the venue quickly and completely. Most of the dimensions were familiar, but the design was completely different. Alternative Apparel had lots of fun branding collateral to work with. Strings and paper textures (graph, craft, art) all over the place, with unusual font choices. So, it was a lot of fun to play around with what hey supplied. I think the end-product was something within their branding, but a bit unexpected.

For this event, I made digital collateral (save-the-date, evites, rsvp, rsvp confirmation page), large print signage (backdrops, logo, step-and-repeats, contest signs, interior and exterior banners) and small-to-mid-sized print elements (credentials, table tents, menus, etc). We also blew up their campaign imagery to put up around the space.

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Client: BMF Media Group

My Role(s): Designer

Just like all the events I have worked on in the One Night In series, this event was a blast to design for. There is room to be just the right shade of quirky. The design is influenced by some time I spent looking at the work of Saul Bass just prior to brainstorming. I don’t know where it is exactly, but I know it is there. Maybe in the “austin hills” in the background, or in the coloring.

There is a video recap of the event on Youtube you can check out if you feel the urge.

I made elements (banners, step-and-repeats, window decals, backdrops, column covers, etc) for three sponsor areas (Carrera, Twonky, Samsung) as well as quite a few elements for the general event (interior and exterior signage and banners, menus, credentials, step-and-repeat, stickers, etc). There was also the standard digital promo material (evites and promo graphics for perezhilton.com and a web rsvp form).

Another neat item in this design was the photo backdrop for the Carrera area. I took the sunglasses illustration I made for the Carrera Escape at Sundance and made several versions in an array of colors, then spread them all over the wall, so to speak.

This event was a lot of work, but enjoyable work.

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Client: BMF Media Group

My Role(s): Designer

This event, official entitled Fast Company Grill Presented by Lincoln, occurred during the tech week at South by Southwest at the Moonshine Patio Bar and Grill in Austin Texas. It was geared at a technology-savvy crowd.

This was branded heavily using Lincoln’s style sheet and assets. We went through many ideas in the conceptual stages trying to balance all our creative ideas with the style-guide, which was thorough and very well-done. We ended up using three general “looks”; the daytime (beige), nighttime (blue) and Lincoln Lounge (sunburnt orange), and working within those three looks for all the design elements.

There were over 30 elements made for this event, varying in size from stickers to very large banners of all shapes and sizes. There were large environmental designs for the interior and exterior of the venue; smaller elements like credentials, menus, table cloths, sponsor logo decals; directional and informational signage and a couple step-and-repeats. There was also a save-the-date and evites.

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Client: BMF Media Group

My Role(s): Designer

This was a cool project where I got to use some of my sci-fi sensibilities to design the look of the Alienware House, which was hosted during the Winter X-Games in Aspen and sponsored by Alienware, Dell’s new line of gaming machines.

It was typical event fare, though on a pretty large scale, so bar menus and step-and-repeats were on the list. I also created a 60-second video loop, which featured Alienware glyphs orbiting the mountains, colors shifting hue on the horizon and Alienware alien heads appearing in a twinkling mass in the sky. The video looped in the gaming area and added just enough motion to the event branding to make the rest of the elements come alive.

It was fun to mix and mingle their brand elements in a fun, new way.

I also designed web banners of varying dimensions, posters, evites, two contest entry web pages, renderings of the event space, a map with directions, a party pass and a stage backdrop.

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Client: BMF Media Group

My Role(s): Designer

I have worked on a few Carrera Escape projects, including designing the logo, so this project was relatively easy-going.

When brainstorming the broad design for the entire event, I knew we were going to use the campaign image of the model in the afghan that Carrera supplied, and I really liked the soft color and lighting. I wanted to use that, feeling that it would deliver appropriate emotional clue for a cool, clear mountain day at Sundance. I also liked the colors of the afghan and pulled most of the color palette from it.

From the broad design, I made a series of evites for each hosted event, an e-schedule, venue signage, appetizer and drink menus and a sunglasses-shaped gift card.

The sunglasses-shaped gift card was especially fun to work on. I recreated the shape and shade of their sunglasses in vector format (the classic curves of their sunglass design were a joy to draw in vector). The card was printed on both sides, cut out, and presented in glasses cases. I wish I had a photo of the final product to show you, but alas and alack, I don’t.

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Client: BMF Media Group

My Role(s): Designer

For this event I started with several different brainstorms on the themes of winter, escaping and chicago. The stylized snowflakes were one of the elements we kept from the brainstorms. In addition to using them in the graphic design, the client also chose to use them in the space design, making cutouts of them and hanging them from the ceiling.

Also designed a bar menu, evites and a printed invitation, a stage banner, and a bar decal. I also created the logo, though I was closely mimicking the design of their other event logos.

Kudos to BMF for putting all of it together.

I also created some video elements, reminiscent of the banner on vitaminwater’s social club website, to be projected onto a wall. There ended up being no walls without windows in the room, so they weren’t used. I included some short low-resolution clips of them here just to get an idea.

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Client: BMF Media Group

My Role(s): Designer

BMF and I worked through several concepts for this event (rainbows, monsters, boardwalks, beaches, drag queens, etc), and they eventually came up with a simple design for the front of the postcard/poster which used justified text, in the Blackout font, masking an image of orange glitter. I ended up using that type treatment as the logo of the event and for emphatic text in the different collateral we produced, but I went in a tangential direction for the rest of the elements, deciding to go with a concert-bill sort of look.

I created a back for the postcard, several evites for different sponsors, an online contest form and ads for different sites in varying dimensions, including a full site skin for perezhilton.com. I also edited the original postcard/poster design when needed.

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Client: BMF Media Group

My Role(s): Designer

The design for this event was in line with all the other “One Night in” events I have been involved in, with specific variations akin to the One Night in L.A. event. The whole idea started with a piece of line-art I did representing the slats on a boardwalk. Then I added some perspective and color and used it as the footer area. The event was in collaboration with the Out in AC series, which celebrated the LGBT community, so we went with a rainbow sunset. I spent a bit of time finding Atlantic City images (namely Harrah’s casinos which were a co-sponsor of the event) and then I used a Photoshop/Illustrator technique to give them that photocopied look. I gave the Perez head a slight tan and shifted his hair into the dark brown/black value range, since BMF wanted me to do a sort of Jersey Shore thing (thus the logo, which plays off the Jersey Shore logo).

Elements designed included the stage banner, a step-and-repeat, credential laminates, bar menus, evites for various sponsors, graphics for perezhilton.com, an RSVP web page, panels for the front of the DJ booth, several posters, signs and cards.

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Client: BMF Media Group

My Role(s): Designer

For this event, the client gave me a design with a green paintbrush effect and the Music Lounge logo; which I tweaked, changing the brushstroked to red, duplicated and moved them around and added the other type and logo elements. In addition to what is shown here, I also threw together bar menus, varying pull-up banners, a stage banner and a bar decal. They also had a nighttime event, sponsored by Rock the Vote, that needed an evite, so I used the original green coloration with the oldest symbol of the night, the moon.

For the Behringer Podcast Station sign, I just wanted to create something that had substance in the large amount of vertical space and used the colors of the Behringer logo. Simple enough.

I really liked the original concept for the step-and-repeat. It has the red only on one side, creating movement across the wall it sits on and the logos create a unique woven pattern, almost like a watch band. We ended up going with larger logos in the standard five-logo pattern on top of a relatively symmetric red and black background.

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Client: BMF Media Group

My Role(s): Designer

To accompany the Video Music Awards, Perez Hilton threw another of his “One Night” events, this time “in Los Angeles”. BMF Media Group, the firm producing the events, asked me again to design the event’s graphics. I jumped on board.

The last few events have all used a similar design, with localized variations based on the hosting city. This event veers a bit wider from those designs. Instead of a silhouetted skyline, we chose to go with stylized architectural images from Hollywood and LA, some real, some fake. I also added a pattern, color stripes and lighting effects which added more depth of detail then the simpler color fields of the other designs.

The step-and-repeat is large, like the one for Perez’s birthday, as 30 feet wide by 7 tall. BMF likes to go big with their signage, increasingly bigger with every year I work with them. Big design elements create environmental effects in the room, which interests me. I decided to use the diamond/pin stripe pattern on a larger scale than it was used in the other elements, creating more texture to the logo field and to the wall in general. Then we added wings with the LA imagery and event logo, creating different posing stations. If you see some of the event images on wireimage or elsewhere, the step and repeat creates a tangible mood.

I also made bar menus, a basic web graphic, evites, rsvp forms, various outdoor signage, DJ booth and bar decals.

I used the sunset from at http://www.flickr.com/photos/84263554@N00/2160218875/sizes/o/in/photostream/ as a background coloration to the diamond pattern. I really liked the images of the Hollywood Hills by Laura Bittner and used those. They can be found at http://www.flickr.com/photos/wolfsavard/3463560457/, http://www.flickr.com/photos/wolfsavard/3464385548/, http://www.flickr.com/photos/wolfsavard/3463558285/. The “Coffe Bea” building was made up of a coffee cup at http://www.flickr.com/photos/srslyguys/1077817244/ and an image of Brewster’s Coffee & Deli, at http://www.flickr.com/photos/dave_mcmt/3948994791/ . The chinese theatre was composed of about a dozen photos, then stylized and vectorized.

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Client: BMF Media Group

My Role(s): Designer

VINCE, a fashion company with a store in New York, threw an event for Fashion’s Night Out this year. I created an evite/rsvp based on one of their campaign images. I also created a music download card and a couple different window decals for their store front.

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Client: BMF Media Group

My Role(s): Designer

Tide threw a free concert in New Orleans commemorating the fifth anniversary of both Hurricane Katrina and the Tide Loads of Hope program. Faith Hill performed.

In terms of conceptual design, we did do some initial brainstorming and conceptualizing, but Tide already had a marketing campaign for Loads of Hope using a grid of images from their travels around the country, so we ultimately decided to go with something similar, adding more “grout” between the tiles and using more negative space in general.

There were three general visual designs happening throughout the space; 1) the face mosaic on white with pattern variations, 2) banners of solid orange with an occasional Tide Loads of Hope logo, and 3) a white field bordered by orange or blue with blue text.

The event had a very strong brand presence. In addition to the signage, laminates and mezzanine banners, I also made long hanging banners for the alcoves and stage in the performance hall, inset wall panels for the VIP room, a step-and-repeat, various foamcore elements, window decals, stickers and directions cards.

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Client: BMF Media Group

My Role(s): Designer

This is another of the “One Night in” events that I’ve been designing for BMF Media Group and their friend, the Queen of All Media.  You can take a look at my One Night in Toronto post or One Night in London post for any more info about the design scheme in general.

For “Chicago” in the logo, I took a famous sign in Chicago and sort of flipped it around. It was bertical, then vectorized it with a sort of hand-drawn look. In the background, the image of sunset over Chicago is a great image by Kevin Dooley. I vectorized an image of the Chicago skyline looking south from North Ave Beach by Monika Thorpe. The Perez logo and the Perez Presents head were supplied from the client. Jenn from BMF suggested we add a Chigaco Perez’s ballcap, which was a great detail.

I particularly love the step-and-repeat on this one. The skyline and sunset effect look great as a backdrop for the logos. It appears someone else may also think so.

I also made evites, a web rsvp, bar decals, bar menus, door tags, vertical sponsor banners, a stage banner, sponsor banners and a sign for the help desk.

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Client: BMF Media Group

My Role(s): Designer

This was a pretty standard project. The client delivered some logo collateral and the album cover and asked me to create certain elements for the event. They also asked me to make a few original pieces including a replica of a Jersey Shore welcome sign and a header for a tattoo station sign. They wanted the tattoo sign to have an “Ed Hardy” feel to it. After searching the web for creative commons tattoo elements (a few of them coming from the vector artist Ben Johnson), I felt I had a decent collage. The “Jersey Shore” font is called Freebooter Script and the “Tattoos” font is called Tattoo Ink.

I also worked on banners, decals, and other signs.

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Client: BMF Media Group

My Role(s): Designer

This is another of the “One Night” events that I’ve been involved with. Feel free to look at my One Night in Toronto post for any general notes about the two designs.

For this event, I went London-moody and decided to desaturate the elements and go with a grayer color palette. I also added a glow effect to several of the elements. In order to reference London’s literary history, I applied a sort of etching or lithograph effect to the head image and title logo and chose a cool free font called Mido for the type.

The Union Jack image in the background is from a vector of a UK Naval flag and the skyline is composed of vectors of London landmarks. Unfortunately, I no longer can tell you where I found the constable’s helmet.

I also made evites, a web rsvp, AO boards, an all-access pass and a sponsor poster.

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Client: BMF Media Group

My Role(s): Designer

I based this design heavily on Clearasil’s Science of Looking Awesome campaign imagery, replicating its grayish blue/white gradient, the little “science lines” and the white concave footer.

I have often found amusement in the use of pseudo-scientific elements in pharmaceutical/cosmetic advertising and now I got to play my part. In that spirit, I was asked to design a mock periodic table showcasing the different “elements” that one could use to look awesome. Initially, I tried to group the “elements” into common themes, trying to replicate the order of the actual periodic table, but the client decided they wanted it to appear random, so I jumbled them up. Overall, I enjoyed making that piece.

One of the event’s themes was relaxation/meditation and they wanted to make sure guests could remain undisturbed while getting some beauty sleep, so I was asked to design special “do not disturb” door tags. Visitors also were able to choose a free Sounds of Beauty Sleep CD and I threw together a little card for people to choose which compilation they desired.

I also made signs for CDs, media check-in and the relaxation zone, plus I resized campaign images and threw the Clearasil logo into decals of varying sizes.

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Client: BMF Media Group

My Role(s): Designer

The “One Night” event series has been going on for a while now and I inherited an aesthetic concept, namely the skyline with the Perez Presents head peeking over it.

For my part, I chose to create a rich night sky using a blue gradient and two Creative Commons photos from Flickr, one of the aurora borealis and the other of a starfield. I also wanted to change the hair color back to pink (the file I received had green hair). For the “One Night in Toronto” typography, I chose Benton Condensed for a clean, modern look. I found a simply illustrated silhouette of the Toronto skyline at http://www.sxc.hu/photo/1115557 and a great vector of a flapping  Canadian flag at http://www.vectortemplates.com/vector-countries-canada.php. I just turned the Canadian red into a nice PH pink.

In addition to the examples shown here, I also threw together evites, a web rsvp, bar menus and a sponsor poster.

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Client: BMF Media Group

My Role(s): Designer

BMF approached me to create elements for Malibu’s First Day of Summer event they were throwing on the Solstice. They sent me the main elements (the “radiomaliboomboom” and “First Day of Summer” logos and the radio tower) and I was to place elements, to design body typography and to come up with a color scheme as well as perform basic image formatting tasks.

I designed the look of the web rsvp form, including the evite on the left side and a form on the right. I also created evites, two wall vinyls, a stage banner, an artist credential and an image for a DVD still and a bar menu.

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Client: BMF Media Group

My Role(s): Designer

I started this project a while ago, in the stage where BMF presented event concepts, also known as “renderings”, to their client. We did a series of seven renderings, basically makeovers to the athletic courts and exterior suites of the W hotel in Miami, draping thing with the Tide plus Febreze Sport logo and colors. Renderings are always exciting for me. There is more room to explore. It doesn’t have to look real. Actually, it is easier to sell the concept if the image is a little unreal and fantastic. Many times the events end up looking nothing like the renderings, but in this case they looked surprisingly similar to the end result.

Well, time went by and we got down to the actual business of designing the elements. Using the Tide style guide, we worked on event elements like invites, charity signage, credentials, a couple drink menus and locker room signs with messages from Tide and Febreze.

BMF had been working on tennis and football targets with another designer, but they weren’t happy with the results and they passed them over to me. The logo itself was basically already a target, so the challenge was to come up with ways to show how to score without drawing lines everywhere or obscure the logo with numbers. I decided to use color coding and sizing, leaving it up to the player to figure it out as a small mind game as well.

Needless to say, the event was a grand success. BMF and their client were happy and that makes me happy. If you find yourself curious, you can see images from the event at WireImage.

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Client: BMF Media Group

My Role(s): Designer

BMF commissioned me to design a window treatment for the ticketing kiosk of the Egyptian Theatre at Sundance. The kiosk was to be transformed into a complimentary coffee kiosk sponsored by Cafe Bustelo.

It was a pleasure to design for the 5 windows, and I used two sunbursts emanating from the far left and right windows and merging at the center window.

Originally, I designed a wisp of steam traveling across all windows and tying them together visually, but I eventually decided to remove it. I think the sunburst ties the windows together enough.

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Client: The Battery Conservancy

My Role(s): Designer

The Battery Conservancy recently held a special unveiling of the New Amsterdam Plein and Pavilion for New York City officials, the Crown Price of the Netherlands and other VIPs. It was quite a shindig.

I designed the invitations, the programs, program inserts, etc. I had the pleasure of taking a scan of the original Schaghen Document (called the birth certificate of New Amsterdam) and making a 6-foot high poster where one can read the interlinear translation.

The Battery Conservancy also awarded certain people with “Orders of the Battery”, which were pins in the shape of the pavilion. I designed a small backing plate, where the pins could be attached to the center, and where they would perfectly fit into the void in the top of the image of the model.

In addition, we took the architectural sketches of the pavilion by Ben Van Berkel and organized them in a pinwheel pattern on the tablecloths of the event.

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Client: BMF Media Group

My Role(s): Designer

BMF Media Group was throwing an event with Cafe Bustelo as a sponsor. They asked me to come up with a concept for an ice-cream cart, re-branded for Cafe Bustelo. I used the sponsors website as a model, and I recreated the elements in Illustrator. I don’t think the concept was ever used. They also asked me to quickly make a banner for the event, which was used.

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Client: BMF Media Group

My Role(s): Designer

BMF Media Group throws great events, and this year they tackled the 13th Winter X-Games by turning a house into a VIP escape, sponsored by Fuze.

I designed the one-sheet for the event, the logo for The Fuze Haven and the Cafe and Spa, the invitations, the Web RSVP page, the Step and Repeat, Credentials, Signage, etc.

I was particularly happy with the explosive nature of the pink and blue background elements and the geometrically wiggly nature of the step and repeat.

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Client: BMF Media Group

My Role(s): Designer

For this event, I created the standard elements (bar menu, invitation, signage, rsvp webpage). For the RSVP page I only did the graphic design, not the web design, and I left the inputs from the file I supplied. You can also see an example of the event signage. In addition to this title sign, there were also several signs made for sponsors and their logos. All the signage was in this motif, shades of gray with the lighter.

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Client: BMF Media Group

My Role(s): Designer

BMF Media Group was hired to program an event in celebration of the premiere of the show Spain…on the road Again. They provided me with the show logo and the sponsor logos and let me loose. I loved the color scheme for the logo, obviously very Spanish, so I kept it, or a relative of it.

In addition to invitations, menus and the usual event fare, I also designed description plates for a photo gallery they had set up displaying images from each of the regions they visited while in Spain.

The step and repeat was a particular favorite of mine, since it included the massive logo in the center, surrounded by the rest of the logos. I’ve said this before, but I believe the step and repeat should alter the physical space in a real way, and not just in an annoying way. I think this one accomplished that.

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Client: Hi Fi Marketing Group

My Role(s): Designer

Hi Fi set up Stereo at Sundance as a location for both daytime and nighttime activities. Day was for a gifting suite/cafe and night was for a nightclub. Both had several sponsors. We chose to go for a line-drawing style in the landscape elements so they would be minimally intrusive on the other content.

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Client: Hi Fi Marketing Group

My Role(s): Designer

Since the party was going to occupy separate rooms of the venue and feature distinct interior designs, the client and I wanted the invitation to show a classic duality. The invitation was printed on foam core with foil stamping. There was a long hallway leading to the room with the Absolute 100 launch, so we decided to fill the hallway with a sign with arrow, so they wouldn’t get lost. The sign also functioned as a step and repeat. In general, I designed many elements for this event including bar menus, posters, additional signage, wraps for pillars in the space that replicated bottle labels, and more.

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Client: Stereo NYC

My Role(s): Designer

For the summer, Stereo turned a club in the Hamptons into a summer vacation version of their Manhattan nightclub. They labeled it house Stereo by the Shore.

To make the logo, I took the Stereoboombox and typography, drew in an umbrella, sand, a sky and an old-Hamptons-ish “by the shore”. I then created a standard step and repeat template, with the logos flanking the sides, to use for all the different events, replacing sponsor logos as needed. I made numerous invitations throughout the summer, and this is one of my favorites.

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