A Celebration of Hope with Faith Hill
Case Study
Client: BMF Media Group
My Role(s): Designer
Featured Examples:
- Mezzanine Bottom Banner
- Mezzanine Top Banner
- Staff Laminate
- Media Laminate
- Will Call Sign
- Mezzanine Banners in Real Life
Tide threw a free concert in New Orleans commemorating the fifth anniversary of both Hurricane Katrina and the Tide Loads of Hope program. Faith Hill performed.
In terms of conceptual design, we did do some initial brainstorming and conceptualizing, but Tide already had a marketing campaign for Loads of Hope using a grid of images from their travels around the country, so we ultimately decided to go with something similar, adding more “grout” between the tiles and using more negative space in general.
There were three general visual designs happening throughout the space; 1) the face mosaic on white with pattern variations, 2) banners of solid orange with an occasional Tide Loads of Hope logo, and 3) a white field bordered by orange or blue with blue text.
The event had a very strong brand presence. In addition to the signage, laminates and mezzanine banners, I also made long hanging banners for the alcoves and stage in the performance hall, inset wall panels for the VIP room, a step-and-repeat, various foamcore elements, window decals, stickers and directions cards.
