Alizé Oasis 2010
Case Study
Client: BMF Media Group
My Role(s): Designer
Featured Examples:
- Evite for Alizé Oasis 2010
- Web RSVP for Alizé Oasis 2010
- Drink Menu for Alizé Oasis 2010
This was an experiment in expectations.
Winter Music Conference is in Miami. I wanted to try something different than other event collateral from Miami-based events, which often portray palm trees and variations of a wide-open, clear sky. In this design I still used the palm trees, but from an angle less often employed. I also used a fair amount of muted, dithered shading to imply a softly lit, overcast day. Warm overcast days on a tropical beach are my personal favorites. I also added “Oasis” to the brand name to design the event logo. I tried to avoid the treatment one might expect from the meaning of the word Oasis. The pool shape is my take on the inner section of the Raleigh pool, a beautifully-shaped bucket of water.
I worked on an evite, a web rsvp, two-sided food and drink menus, signs for the stage and credentials. As always with BMF, I was only responsible for the graphic design of the web RSVP, not the web design.
