Alternative Apparel Cafe SXSW 2011
Case Study
Client: BMF Media Group
My Role(s): Designer
Featured Examples:
- Alternative Apparel Cafe SXSW 2011 Web RSVP
- Alternative Apparel Cafe SXSW 2011 Style Lab Banner
- Alternative Apparel Cafe SXSW 2011 Bar Menu
- Alternative Apparel Cafe SXSW 2011 Step-and-repeat
- Alternative Apparel Cafe SXSW 2011 Step-and-repeat in Locus
- Alternative Apparel Cafe SXSW 2011 Credentials
- Alternative Apparel Cafe SXSW 2011 Ceremony Step-and-repeat
This event was in the same venue as the Fast Company Grill, so BMF had to transform the venue quickly and completely. Most of the dimensions were familiar, but the design was completely different. Alternative Apparel had lots of fun branding collateral to work with. Strings and paper textures (graph, craft, art) all over the place, with unusual font choices. So, it was a lot of fun to play around with what hey supplied. I think the end-product was something within their branding, but a bit unexpected.
For this event, I made digital collateral (save-the-date, evites, rsvp, rsvp confirmation page), large print signage (backdrops, logo, step-and-repeats, contest signs, interior and exterior banners) and small-to-mid-sized print elements (credentials, table tents, menus, etc). We also blew up their campaign imagery to put up around the space.
