Carrera Escape Sundance 2011
Case Study
Client: BMF Media Group
My Role(s): Designer
Featured Examples:
- Carrera Escape Sundance 2011 Schedule
- Carrera Escape Sundance 2011 Sunglasses Giftcard
- Carrera Escape Sundance 2011 Venue Signage
I have worked on a few Carrera Escape projects, including designing the logo, so this project was relatively easy-going.
When brainstorming the broad design for the entire event, I knew we were going to use the campaign image of the model in the afghan that Carrera supplied, and I really liked the soft color and lighting. I wanted to use that, feeling that it would deliver appropriate emotional clue for a cool, clear mountain day at Sundance. I also liked the colors of the afghan and pulled most of the color palette from it.
From the broad design, I made a series of evites for each hosted event, an e-schedule, venue signage, appetizer and drink menus and a sunglasses-shaped gift card.
The sunglasses-shaped gift card was especially fun to work on. I recreated the shape and shade of their sunglasses in vector format (the classic curves of their sunglass design were a joy to draw in vector). The card was printed on both sides, cut out, and presented in glasses cases. I wish I had a photo of the final product to show you, but alas and alack, I don’t.
