Clearasil Relaxation Lounge
Case Study
Client: BMF Media Group
My Role(s): Designer
Featured Examples:
- Clearasil Relaxation Lounge Periodic Table
- Clearasil Relaxation Lounge Door Tag
- Clearasil Relaxation Lounge CD Card
I based this design heavily on Clearasil’s Science of Looking Awesome campaign imagery, replicating its grayish blue/white gradient, the little “science lines” and the white concave footer.
I have often found amusement in the use of pseudo-scientific elements in pharmaceutical/cosmetic advertising and now I got to play my part. In that spirit, I was asked to design a mock periodic table showcasing the different “elements” that one could use to look awesome. Initially, I tried to group the “elements” into common themes, trying to replicate the order of the actual periodic table, but the client decided they wanted it to appear random, so I jumbled them up. Overall, I enjoyed making that piece.
One of the event’s themes was relaxation/meditation and they wanted to make sure guests could remain undisturbed while getting some beauty sleep, so I was asked to design special “do not disturb” door tags. Visitors also were able to choose a free Sounds of Beauty Sleep CD and I threw together a little card for people to choose which compilation they desired.
I also made signs for CDs, media check-in and the relaxation zone, plus I resized campaign images and threw the Clearasil logo into decals of varying sizes.
