Express Rocks Music Lounge SXSW 2011
Case Study
Client: BMF Media Group
My Role(s): Designer
Featured Examples:
- Express Rocks Music Lounge SXSW 2011 Web RSVP
- Express Rocks Music Lounge SXSW 2011 Bar Menu
- Express Rocks Music Lounge SXSW 2011 Credentials
- Express Rocks Music Lounge SXSW 2011 Step-and-repeat
- Express Rocks Music Lounge SXSW 2011 Step-and-repeat in Location
This design was a simplified version of a web promotion Express had already designed. I used the crowd image, logo and typography from that promotion and used it as the basis for the event collateral. We added BMF’s Music Lounge branding, the logo and paint wipes.
I made the usual digital promo elements (save-the-date, evites, rsvps, rsvp confirmation pages), credentials, wraps for the dj booth, several informational and contest posters, menus, a skin for a photobooth, a stage banner, web rsvps, window clings, a step-and-repeat and Express campaign blowups of various dimensions.




