Fast Company Grill SXSW 2011
Case Study
Client: BMF Media Group
My Role(s): Designer
Featured Examples:
- Fast Company Grill SXSW 2011 Night WebRSVP
- Fast Company Grill SXSW 2011 Web RSVP
- Fast Company Grill SXSW 2011 Credentials
- Fast Company Grill SXSW 2011 Step-and-repeat
- Fast Company Grill SXSW 2011 Step-and-repeat in locus
- Fast Company Grill SXSW 2011 Menu
- Fast Company Grill SXSW 2011 Recharge Station Sign
This event, official entitled Fast Company Grill Presented by Lincoln, occurred during the tech week at South by Southwest at the Moonshine Patio Bar and Grill in Austin Texas. It was geared at a technology-savvy crowd.
This was branded heavily using Lincoln’s style sheet and assets. We went through many ideas in the conceptual stages trying to balance all our creative ideas with the style-guide, which was thorough and very well-done. We ended up using three general “looks”; the daytime (beige), nighttime (blue) and Lincoln Lounge (sunburnt orange), and working within those three looks for all the design elements.
There were over 30 elements made for this event, varying in size from stickers to very large banners of all shapes and sizes. There were large environmental designs for the interior and exterior of the venue; smaller elements like credentials, menus, table cloths, sponsor logo decals; directional and informational signage and a couple step-and-repeats. There was also a save-the-date and evites.
