Lindsey Boise Design

Case Study

Client: BMF Media Group

My Role(s): Designer

Featured Examples:

• FitPerez Holiday Health Bash Evite
• FitPerez Holiday Health Bash Step-and-repeat
• FitPerez Holiday Health Bash Table Tent

When this event was first presented to me it was to be a launch party, and we wanted to celebrate the content and design of the site. I wanted to reflect the nature of the blog and use boxes, borders, simple typography and otherwise HTML-looking elements. I used the CSS from the blog to get a clue on colors and fonts. The confetti and streamers and jumping image of Perez all reflected the “launch” concept. We were lucky seeing that when the idea shifted to a holiday bash the design still translated well into a holiday theme, so we didn’t need to change anything.

I also created a bar menu, logo decals, pullup banners, media and guest check-in signs, and bar signage.