Gain Better Together Party at Sweetharts
Case Study
Client: BMF Media Group
My Role(s): Designer
Featured Examples:
- Gain Better Together Party at Sweetharts Evite
- Gain Better Together Party at Sweetharts Step and Repeat
For International Friendship Month (that’s February), BMF Media Group was hired to create an event for Gain and their Better Together campaign. They asked me to design concept renderings before the event and several elements for the party itself.
The event was thrown in Los Angeles at Sweetharts, the shop of Melissa Joan Hart and her mother. The event was also celebrating the friendship of Melissa and Soleil Moon Frye.
The client’s initial brief contained descriptors like Alice in Wonderland, sweet, girly and floral. When examining Gain’s style guide, I noticed how Gain’s colors, fonts and creative elements were perfect puzzle pieces for that tone. If put together in an interesting way, they could incite the imagination. My favorite element was the evite, which makes me feel like there is a Gain-stained Wonderland right behind the invitation waiting for you to discover it. I also experimented with textures like lace, linen and paper.
I also worked on stickers, images, vinyl decals, a banner, and a flower tip sheet for their lecture on floral arranging. I also designed a cocktail menu.
Another highlight to me is the step and repeat. The shapes of the logos and how they react with each other and the negative space feels light. It has a sort of whimsy. Nobody ever notices step and repeats. I love making them anyway.
