Perez Hilton’s Birthday Party 2010
Case Study
Client: BMF Media Group
My Role(s): Designer
Featured Examples:
- Step and Repeat for Perez Hilton's Birthday Party 2010
- Bar Decal for Perez Hilton's Birthday Party 2010
- Cocktail Menu for Perez Hilton's Birthday Party 2010
I was asked to design a step and repeat, a bar decal and a cocktail menu, all with a circus/carnival/freak show feel. Obviously the Perez pink was important in the color scheme.
BMF wanted a giant photography wall, designed like the side of a large circus tent. They wanted it to feel large and powerful; 10 feet tall by 30 wide with three different stations for stepping, posing and repeating. I like to experiment with step and repeats, paying attention to 3d space and the effect the wall can have on the room and the people in front of the camera. So, it made me happy when Bruce suggested the tent idea. Looking at it now, I would have made the stripes orange and pink like the decal and menu, instead of white and pink.
I think the designs ended up well for our short work-time. If you want to see photos of the step and repeat in action, go check out Wireimage (http://wireimage.com/SearchResults.aspx?igi=424920&s=perez%20hilton&sfld=C&vwmd=e).
