The Music Lounge at Indioasis during Coachella 2010
Case Study
Client: BMF Media Group
My Role(s): Designer
Featured Examples:
- Menus and Laminate for The Music Lounge at Indioasis during Coachella 2010
- Step and Repeat for The Music Lounge at Indioasis during Coachella 2010
- Direction Image for The Music Lounge at Indioasis during Coachella 2010
- Early Concepts for The Music Lounge at Indioasis during Coachella 2010
I knew that I had to utilize the palms, windmills and mountains since they are such a visual cue to Palm Springs and Coachella, but I wanted to make them less the focal point and more a simple detail. I wanted to use the desert landscape to imply vast distance while using the pillar emanating from the Music Lounge to be even larger, but in a soft way. I also wanted to keep the mountains in between the viewer and the pillar to increase intrigue, though it may not be geographically correct.
I initially imagined this event to be a night event, so my first concepts were created to deliver a mood of the calm delivered at night or dawn in the desert. I included them here just to show you where I was coming from. The event was a daytime event, so I made the sky more of a dusty gradient and brought the mountains out of the shadow. This tempered some of the intensity of the earlier concepts, making it more subtle and representative of the event itself.
We carried the design through all of the elements; the menus, the staff laminate, the step and repeat, and numerous pieces of event signage. The one piece that I didn’t design was the Diesel cocktail menu. Diesel supplied fonts and images from their recent “Be Stupid” campaign and I just rearranged things a slight bit to make the menu. I did numerous text-color concepts and though I am not sure which one they went with, I included my favorite one here.
I enjoyed designing this project and wished I could have been in the vicinity of Coachella to check it out. I heard there were some good performances.
