Tide plus Febreze Sport Launch
Case Study
Client: BMF Media Group
My Role(s): Designer
Featured Examples:
- Tide plus Febreze Sport Launch Invites
- Tide plus Febreze Sport Launch Various Printed Elements
- Tide plus Febreze Sport Launch Tennis Target
- Tide plus Febreze Sport Launch Football Target
- Tide plus Febreze Sport Launch Tennis Court Concept
I started this project a while ago, in the stage where BMF presented event concepts, also known as “renderings”, to their client. We did a series of seven renderings, basically makeovers to the athletic courts and exterior suites of the W hotel in Miami, draping thing with the Tide plus Febreze Sport logo and colors. Renderings are always exciting for me. There is more room to explore. It doesn’t have to look real. Actually, it is easier to sell the concept if the image is a little unreal and fantastic. Many times the events end up looking nothing like the renderings, but in this case they looked surprisingly similar to the end result.
Well, time went by and we got down to the actual business of designing the elements. Using the Tide style guide, we worked on event elements like invites, charity signage, credentials, a couple drink menus and locker room signs with messages from Tide and Febreze.
BMF had been working on tennis and football targets with another designer, but they weren’t happy with the results and they passed them over to me. The logo itself was basically already a target, so the challenge was to come up with ways to show how to score without drawing lines everywhere or obscure the logo with numbers. I decided to use color coding and sizing, leaving it up to the player to figure it out as a small mind game as well.
Needless to say, the event was a grand success. BMF and their client were happy and that makes me happy. If you find yourself curious, you can see images from the event at WireImage.
